Hi, I'm Marcus.

Search Pioneer. Now navigating AI.

Search has been my obsession since before Google existed. In nearly three decades I've navigated every major shift — from directories to PageRank, from Panda to AI Overviews. Today the frontier is GEO: winning visibility inside ChatGPT, Perplexity, and the next generation of AI-powered answer engines. If you want to be there first, I can help.

Currently available for new consulting mandates. Drop me a line ↗

Current Engagements

Semrush Brand Visibility Expert ↳ Acquired by Adobe · April 2026 ↗
Ryte Co-Founder & Chief Evangelist ↳ Acquired by Semrush · July 2024 ↗
SEOktoberfest G50 Summit Founder & Host Leading Global SEO Think Tank since 2008

How I Can Help

GEO & AIO Search is being fundamentally rewired by AI. I help brands win visibility in AI Overviews, ChatGPT, Perplexity and the next generation of answer engines — before your competitors figure it out.
- Generative Engine Optimization
- AI Overviews
- LLM Visibility
- Answer Engine Strategy
SEO Strategy I've been reverse-engineering search engines since before Google existed. I help companies build durable organic visibility — from deep technical audits to C-suite strategy sessions.
- Enterprise SEO
- Technical Audits
- Content Strategy
- Algorithm Recovery
Speaking Keynotes and panel talks that make complex search and AI topics tangible — delivered with energy and built for corporate audiences who need clarity, not jargon.
- Keynotes
- Corporate Events
- Panels & Moderation
- Workshops

Weekly Shows

Deine Tägliche Dosis SEO — latest episode

Deine Tägliche Dosis SEO DE

Mo · 12 Uhr

302 of a Kind EN

Fri · 4pm CET · with Kevin Indig

Brands I've Worked With

Where I've Spoken

Conferences

🇩🇪 TEDx Munich
🇫🇷 LeWeb
🇳🇱 The Next Web
🇩🇪 SMX Munich
🇸🇪 SMX Stockholm
🇬🇧 SMX London
🇺🇸 SES San Jose
🇺🇸 SES New York
🇮🇹 SMXL Milan
🇩🇪 OMR Festival
🇦🇹 SEOkomm
🇳🇱 Friends of Search
🇮🇪 Learn Inbound
🇬🇧 ionSearch Leeds
🇪🇸 The Inbounder Valencia
🇬🇧 UnGagged
🇩🇪 W-JAX
🇺🇸 O'Reilly web2.0expo
🇩🇪 Webinale
🇩🇪 Campixx
🇹🇷 Seozone
🇹🇷 Webrazzi
🇪🇸 IMCA Barcelona

Corporate Talks

Facebook

Teaching

Pforzheim University Lecturer
University of Applied Sciences Salzburg Lecturer
University of Applied Sciences Munich Guest Lecturer
University of Applied Sciences Würzburg-Schweinfurt Guest Lecturer

Awards

European Search Personality of the Year European Search Awards 2017 · Krakow
Outstanding Personal Contribution to Affiliate Marketing CJU Europe 2007 · First German to win this award
Finalist — Deutscher Gründerpreis Federal competition for outstanding entrepreneurs
Finalist — Entrepreneur of the Year Ernst & Young Award

Finalist Entrepreneur of the Year — Ernst & Young Award

See me speak!

🇬🇧 The Future of Search TEDx Munich 2013

Education

University of Augsburg Magister Artium · Media Studies & Communication Science
Bavarian Academy of Advertising and Marketing, Munich Diplom-Fachwirt · Media Marketing