Marcus Tandler | Mediadonis | Just another Online-Marketing Superhero

Some stuff I stumbled upon…

My buddy BanYouQuickly of the german search quality team just pinged me about this video-interview with his big boss Matt Cutts over at the german webmastercentral-blog. Good stuff, although there´s nothing really new… but what else would Matt possibly want to share anyways :-)

A bit more interesting is this video over at TechCrunch titled “Is this the Future of Search”, showing google serps with a digg-like button, to vote certain results up or down. Actually a pretty good idea indeed, to get a direct user feedback, BUT there will be loads of users, who just don´t want to interact, and just click on the links. Also, this voting happens before you click on a link, therefore the voting is just influenced by the snippet, and not by the actual result, cause lots of sites may have a crappy snippet, but still host the desired content! So people would have to backpedal to the search results page after they found what they were looking for, and I guess that´s not gonna happen all that often… So in my opinion, it´s a nice addon, but far from being the holy grail of search quality.

Oh, and while we´re talking about Google ranking – check out this article over at the official Google Blog about the Technologies behind Google ranking! Great writeup by Amit Singhal – a MUST read!

And last but not least -> Congratulations to Bill, who´s about get married!!! I guess we´ll be celebrating this in San Jose next month :-)

One Comment on "Some stuff I stumbled upon…"

  1. Mario sagt:

    Zu dem Video “Is this the Future of Search”:
    Da hast Du völlig recht. Was für einen Sinn soll das Ganze denn machen? Die meisten User haben bei Google die Default-Einstellungen z.B. “öffne Suchergebniss im gleichen Fenster” – und wer macht sich die Mühe nach dem Besuch der entsprechenden Trefferseite zurück zu G. zu gehen und da mal ein Voting zu hinterlassen … Wohl kaum jemand und schon gar nicht der Otto-Normal-Surfer.

    Davor macht ja gar keinen Sinn, schon gar nicht ein Kommentar – das ist genauso sinnlos wie Rezensionen bei Amazon zu Produkten die noch gar nicht am Markt erhältlich sind …

    Und ausserdem wäre das ein neuer Zweig – SMM “Search Manipulation Marketing” einfach mal ein paar Leute dafür zu bezahlen regelmäßig die eigenen Ergebnisse positiv zu bewerten ;-)


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