Marcus Tandler | Mediadonis | Just another Online-Marketing Superhero
 

All posts in SES New York

Advanced Keyword Research (SES NY 2010)

The “Advanced Keyword Research” panel here at Searchengine Strategies New York has really been great! Although being the last session of the last day, there were still quite a lot of people in the room eager to boost their keyword research a little :-)

Here´s my presentation in case you skipped the last day 4 session… or, well… didn´t bother to come out to New York :-)

Advanced Keyword Research
Advanced Keyword Research | SES New York 2010 on Slideshare

Thanks so much to Jon of MediaVest, Yigal from Microsoft (you should definetly check out their Microsoft Advertising Intelligence Tool over at Keywords.com which integrates nicely into MS Excel! Give it a spin, it´s really worth a look!), keyword research goddess Christine from KeyRelevance and the always entertaining Marty of aimClear (you rock dude!!).

See ya all next year at SES New York 2011…

My SEO Toolbox

The last session of the SearchEngineStrategies 2009 conference in New York just ended (“Black Hat PPC” – nice session!), and I wanna do a quick wrap-up…

I really had a great time (like always) – quite some cool people from germany were along for the ride (and helped me out at our LIVE from New York show!), there was good food (Spice Market is definetly on my fav list now!), fun parties (IM Charity Party was loads of fun!) and a lot of interesting conversations going on. Especially Twitter has been about everywhere, and I predict, that some presenters will soon credit that fact, with slides, that contain no more then 140 letters for easy tweeting :-)

The two panels I spoke on where really cool, and since we didn´t have formal presentations at the “SEO: Where to next” session, I uploaded the presentation I had today on “SEO: Tools of the Trade. My SEO Toolbox” for everyone, that didn´t make it out to the Big Apple…

Since my buddy Todd and Bruce covered mostly free tools, and Sharad Verma (the Senior Product Manager of Yahoo! SiteExplorer) showed more in-depth stuff on SiteExplorer, I focused on three tools, that unfortunatly aren´t free, but well worth a closer look!
(Horst of SearchMetrics gave a great general overview on SEO Tools by the way!)

Btw. I had 12 minutes for my presentation, which is slightly less then I normally have :-) … so don´t wonder, why I hurry through these tools a bit, and don´t go that much into detail.

So, here´s the presentation – have fun:

As you can see, I switched from MS PowerPoint to Apple Keynote, which just kicks ass! Thanks again to Infect09, where I first saw it in heavy action, and Simon for telling me about it!

Bye bye conference, hello shopping!

SES New York has come to an end, which gives me now a whole day to get some shopping done! With the dollar being so incredibly worthless low, it´s like a giant sale in every shop :-)
I even think about bringing home a MacBook Air, since it´s only about half the price – I don´t really need a new laptop at the moment, but it´s so incredibly cheap, I just can´t resist :-)

This was actually my 4th year at SES New York, and I´ll definetly be back next year – what a great conference! Big hat tip to Kevin and Matt!

Here are some last pics from the Webmasterradio SearchBash at Spotlight:

SES New York 2008 - Pic 9
Social Media & Digg Master Brent and me

SES New York 2008 - Pic 10
Actually my only shot of New York. Since I´m here so often, I don´t really take any NY pictures any more…

SES New York 2008 - Pic 11
The famous Naked Cowboy live on stage at SearchBash

SES New York 2008 - Pic 12
My big idol and me :-)

SEO Rap Battle

Finally I got the video of the SEO Rap Battle at BlackFinn up. m0serious takes on my rhyme juggling self (I actually rap a song from an old album of the great german rappers Kinderzimmer Productions). I know the video is kinda dark, and the sounds not really good, but what da hell – I´m a rapper not a cameraman :-)

So when Google should ever torch all of my stuff, I´ll definetly pursue a career in gangsta rap :-)

Oh, and also check out his great SEMPO Rap at the Vintage Tub & Bath / Pepperjam / Range Dinner at Manhattan Penthouse:

Party till you drop

Pepperjam, and Vintage Tub & Bath hosted the great Who´s Who in online marketing dinner over at the awesome Manhattan Penthouse again – nice! I really had a cool time, and the food was great! Thanks Kris & Dick for the invitation! Like every Vintage Tub Party, there was the big battle of the searchengines with Google, Yahoo and Microsoft fighting for the title of the most acurate searchengine. This time, they had to compete in basketball – so guess who won :-)

But definetly one of the coolest things was, that I met Chuck the SEO Rapper m0serious (you probably remember his awesome paid search 101 rap) – what a great dude! I actually did a little SEO rap battle with him later on at the BOTW Charity Party at BlackFinn. I´m uploading the video at the moment, so stay tuned…

SES New York 2008 Pic 5

SES New York 2008 Pic 7
Kris Jones, Lee Oden, Neil, me and Mrs. Pepper

SES New York 2008 Pic 8
Neil and I heads up Dance Dance Revolution Battle

SES New York 2008 Pic 6

Over at the BotW Party – Rob´s not looking good :-)

SES New York 2008 Pic 4

The party was so excessive, that Godfather of Search Danny Sullivan put on a BotW Tanktop, and danced on the table (just take a look at the picture if you don´t believe me… :-) …)

SES New York 2008 Pic 3

Lee got some more pictures – check em out

Greetings from New York

Greetings from New York everybody!
SES has only seen 2 sessions so far, but I already feel like going up to my room and lie down a little… :-)
I actually wanted to take it slow yesterday night, since I know the days of the conference will be more then hard, with the St.Patricks Day Pub-Crawl today, the BOTW party tomorrow, and Webmasterradio SearchBash on wednesday…

I had courtside tickets for the NY Knicks game yesterday at Madison Square Garden (Courtside Baby!! :-) …) – yeah, I know the Knicks kinda suck at the moment, and the Atlanta Hawks didn´t play that much better (they still won) – but I just always have to see an NBA game when I´m in New York! I love this game (great to do some shameless promotion for the german basketball blog in my blog-network :-) …)

I went back to the Hilton right after the game, ready to get a good night sleep – but I ran into Brent, Neil and the BotW guys in the lobby… needless to say I didn´t go up to my room – well, I eventually did, but it was around 4 o´clock in the morning… :-)

I also had some drinks with the Pepperjam Crew, who infiltrated the SES with an armada of 8 people!!

SES New York 2008 Pic 1
Audrey, Lauren, me and King Pepper Jones

So I officially feel like shit today, but I still got up at 8 o´clock this morning to catch both morning sessions. I was especially interested in the “Search Around the World – Part 1: Asia/Pacific & Latin America” Session, which turned out to be really great (I´m so proud of myself, for not sleeping in, and come to the conference so early!). Right after that I went to the “Analytics: Data Into Action” session, which was just packed – take a look:

SES New York 2008 Pic 2

So SES NY is up for a great start, and I hope I can pull myself together for another couple of hours, to watch Joost kick ass in the “Search Around the World – Part 2: The UK & Europe” session. And then I´m looking forward to have a nice nap before the crazy green-beer (no self-respecting bavarian would ever get the idea to colour up beer!) drinking pub-crawl starts… god lord… :-)

Video Interview at the Pepperplex

Kris from Pepperjam just posted a video interview he did with me, while I was visiting him at the end of the world the pepperplex in wilkes-barre, PA!
-> Check it out!

Mediadonis at Pepperplex

On Friday I rented a car to drive to the end of the world, also known as Wilkes-Barre, Pennsylvania, to visit my good friends of Pepperjam at the Pepperplex (just a mere 4 1/2 hours drive away :-) )…
Really great, that I finally got to see the Pepperplex and hang out with a lot of the Pepperjammers (and especially my favourite Affiliate Marketing Manager in the Industry, Kim Noler :-) )
Thanks again Kris for having me over at the Pepperplex – I really had a great time!

party at the pepperplex
party at the pepperplex

More Pictures? -> Mediadonis at Pepperplex

Pics&Videos

I just uploaded some pictures from last night – check´em out:

-> SES NY 2007 Photos

Great party by Pepperjam (as well as Vintage Tub & Bath…, Hitwise etc…). And what a cool thing, to get a Limo-Bus!! I´ve never seen anything like that before! You don´t know what I´m talking about – just watch the video:

It´s basically a bus, which looks like a Limo inside – really cool!

And here´s a piece from the dinner we went to at that awesome Manhattan Penthouse!

No sleep till Brooklyn…

I had a rough night yesterday – getting into New York at about 6pm, and driving directly to the party at Town Tavern, sponsored by my good friends from Best of the Web and Text Link Ads. And what a great party it was – damn… :-)
I just remembered driving home in a cab totally hammered at about 6 o´clock german time… and that´s exactly how I felt this morning!
But no time to rest – tonight is the big party from Pepperjam, with Limo-Service from the hotel for hardcore alcoholics like me :-)
Btw. Pepperjams very own Kris and Mike will be guest at tomorrows Webmasters on the Roof LIVE Show from the SES Expo Hall – you don´t wanna miss out on that!

But oh well – I´ve actually been to a session today – the “Ads In A Quality Score World”, which was actually pretty good. Especially if you´re a hardcore SEO like myself, who just startet the PPC game a few month ago (who needs paid traffic when there´s free organic stuff lying around?…). I mean, “Quality Score” – there was a time, when I thought that´s an expression, when you picked up a great looking girl at a party … :-)

But I want to share the most interesting thing I picked up at the session. Nick Fox, the Group Business Product Manager for Ads Quality at Google, confirmed, that there are actually 2 different Quality Scores. There´s one, which determines wether or not your ad gets shown, and what you got to pay for it, and the other one determining your AdRank. And the landing-page only matters for the first one. That was pretty new to me.