I get asked quite frequently if I can recommend a knowledgeable SEO consultant that can really help when you´re having serious issues with your sites performance in Google. What if you could hire Google Search Quality team members for your Search Engine Optimization needs? Obviously you can´t, but you can hire two former Google Search Quality team members!
Two of my dearest friends in this industry – Kaspar and Fili – both former senior Google Search Quality team members are bringing a combined 14+ years of Google Search Quality expertise to the table! They just launched their new website > SearchBrothers.com – a good time to pick their brains about what´s up with Google these days and what services the Search Brothers are offering for clients looking for actionable and sustainable SEO.
Looks like you quietly launched a new website for your services. Why no buzz? Why only now?
Yes we did and by the way thank you for your testimonial for the website. The launch was not entirely silent, we did share it with our followers on Google+, Twitter, LinkedIn etc. The site came to be just now, even though we had the design in place for some time because the high demand for our SEO services, in particular our penalty recovery assistance. Simply put, we had no time to sit down and get the site up and running smoothly earlier.
You guys offer SEO audit services. Nothing unique about yet another SEO consulting offer on the market or is there?
You’re basically asking what we tend to ask our clients: what is your unique sales proposition? The answer is the unique skill set of extensive search quality experience. If your site has experienced manual spam action for one reason or another or if algorithmic updates have been an issue, think of Panda or Penguin just to name the most prominent ones, than knowing what spam signals to look for is a competitive advantage. We take pride in the fact that so far we have been able to address every single of our clients needs.
Same applies to risk assessments, which we do a lot as well. Whether you are planning on purchasing an existing service and you need to know how rock solid their SEO is or you just want to future proof your own website. In any case, knowing web spam inside-out is what gives us the edge and our clients a headstart.
These days, do you guys see more web spam or less than back at Google?
Our tools may have changed and so did the perspective obviously but what we do today, detecting signals, identifying patterns, investigating networks, documenting replicable findings, all the steps required to assess the risks are in fact very similar to what we used to do while working for the manual web spam team. In that sense, we likely still see a lot more spam than an average user. Whether it’s more or less than a few years back, your guess is a good as ours.
Are you still on speaking terms with web spam guys at Google?
Of course. Over years we were lucky to meet a lot of interesting, talented people on both sides of the ile, web spam fighters, web site owners, spammers and lifestyle artists of all kinds. Good few of them became friends over time and some still are active at the forefront of Google Search Quality. Since we happen to advise on long term, sustainable and user focused strategies, there’s no reason why we should not maintain good relationships with our industry friends.
Unlike other SEO consultants, you display no client references on your website. Why?
The reason is simple: strict confidentiality. Our approach was from day one, that we do not disclose anything about our clients or their sites’ issues to anyone. While we enjoy and appreciate word-of-mouth recommendations, we keep absolute silence in regards to who we work with or on what.
What’s your take on Google pulling Authorship off SERPs?
For all we can tell, this seems like one more, unintended consequence of excessive search engine optimization efforts. The SEO industry managed to dilute the quality and effectively to doom directories long before, followed by widgets, guest posting, press releases and more recently infographics. On a personal note, this is unfortunate and not the first time that Google removes a once useful feature. Instant previews for example, while not necessarily impacted by any SEO overuse, was also discontinued.
How about Google highlighting mobile-incompatible sites in the mobile search results?
Google is really focused on helping the next 5 billion users online that are currently still offline. Mobile is the best way of getting these users online, but with so many different phones and operating systems it is hard to know what you can visit and what not. Keep in mind that most of these 5 billion users have never used the Internet before. In this case we see Google trying to manage the user expectations by providing them with additional information tailored to their situation. For example, if a smartphone does support flash with the installed/used browser than this warning will most likely not show. Letting webmasters know through the recent announcement means that Google wants to help webmasters improve their websites so that they can get more traffic. In other words, if your website is still not mobile friendly start fixing that!
Thanks for the answers guys! Go Search Brothers!