A/B and multivariate testing of your PPC & SEO landingpages (Landingpages not Doorwaypages!) is definetly one of the most important tasks of a successful online marketer & SuperAffiliate these days! It´s really amazing, that people spend hundreds or even thousands of euros each day on their PPC-campaigns, without even testing their landingpages! It´s not just about getting more traffic onto your LPs, if you can achive a better conversion, you´ll be making more money at the end of the day! And Google´s Website Optimizer is really one of the best tools around! So get started today!
Uh, btw – the reason I blogged this, is because the Website Optimizer Team just started blogging over at the official Website Optimizer Blog!