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Archive for Juni, 2015

3 ways to become a part of this years SEOktoberfest experience


It´s exactly three months to go until SEOktoberfest 8!

The 8th event of ultimately only 10 SEOktoberfest events! SEOktoberfest X in 2017 will be the last and final SEOktoberfest. Boy, have we something special planned for that :) So if you ever wanted to experience what SEOktoberfest is all about, you should probably get moving.

We´re getting quite a couple ticket applications and also a lot of questions around the event. Basically there are three ways to become a part of the SEOktoberfest experience in September:

The Grand SEOktoberfest Charity BBQ

Of course there´s the famous SEOktoberfest Grand Charity BBQ, which is taking place on day #2 of SEOktoberfest, Wednesday 23rd of September.

The SEOktoberfest Charity Auction for just 50 exclusive tickets to this unique event is going until this Friday – June 26th! Like every year the bidding is quite low at the beginning – the real bidding war usualy starts on the last two days of the auction – so try to bid a bit higher, to not flunk out of the list at the last minute. Remember – you are donating your bid directly to one of two great charities, so you are not "buying" a ticket, but rather make a donation for your exclusive seat at the Charity BBQ!

Not convinced yet? Check out the SEOktoberfest Charity BBQ Trailer #2015

The SEOktoberfest Charity BBQ just isn´t enough for you? You want to be part of the real SEOktoberfest experience? It´s tough, but there´s still two ways to score one of only two seats we have left at this years event. The SEOktoberfest roster is pretty much set, but we saved two attendee seats, one that you can apply for, and the other way, that you can win.

Apply for a ticket

A ticket to SEOktoberfest is 5.000 Euros (it´s a non-profit event though – all the money from the attendance fees goes towards the event) – still you have to apply, and – if chosen – you get the right to buy a ticket. Since we are only giving out just a couple of tickets to Newbies each year, the waiting list keeps growing every year. There is well over a hundred people on the waiting list, but there´s still a fair chance to score a ticket! Since there´s a lot of heavy hitters on the waiting list, popular speakers themselves, or maybe coming from known brands, we still want to give everybody the same fair chance. So there´s an anonymous application process with three easy questions. It ain´t about popularity or a popular employer – we really aim to find the best person that fits our little group the best. In know, it sounds absolutely crazy, having to anonymously apply for buying a 5.000 Euro ticket – but that´s just how it is.

At SEOktoberfest we don’t care where you’re coming from, we don’t care about your age, your gender, your race or even if you drink beer or not – we just care about how SEO savvy you are! You have to LOVE SEO – that’s about it!

If you just want to party at Oktoberfest this conference is definitely not for you, don’t bother to apply if you’re just looking to drink & party.

Win a ticket

Christoph Cemper and his Team of LinkResearchTools have just launched a new Content Marketing Software called Impactana. At the moment you can sign up for early access. I have been a fan of the software ever since it´s alpha version and I can only strongly recommend you to take the new software for a spin!

Christoph has been our main Charity BBQ sponsor for a long time, and like every year, he has the honor to do a contest for the last SEOktoberest full ticket! He´s also throwing in 5 hotel nights in a great hotel close to the SEOktoberfest venue. So you just need to figure out a way to Munich to have the professional SEO experience of a lifetime – for free. So head over to the SEOktoberfest #LastTicket contest page and take your chance. Good luck!

SEOktoberfest has changed so many professional SEO careers already, it might just also change yours!

Sei dabei beim SEOktoberfest Charity BBQ

Die Charity Auktion für die 50 Tickets zum alljährlichen SEOktoberfest Charity BBQ ist gestartet! Noch bis zum 26.Juni könnt Ihr euer Gebot abgeben und wer am 26.Juni um 16Uhr mit seinen Namen & Gebot auf der Liste steht ist am 23.September von 14Uhr bis 22Uhr beim großen Charity BBQ dabei! Ein ganzer Tag mit allen internationalen SEOktoberfest Experten & Teilnehmern, lecker Speis & Trank sowie auch in diesem Jahr wieder 4 hochkarätige Power-Panels mit den SEOktoberfest AllStars. Der Auktionserlös geht zu 100% an die beiden Charities Münchner Tafel und die Amazonica Stiftung! Letztes Jahr sind 56.015 Euro (!) für die 50 Tickets gespendet worden – ich hoffe, wir können diesen Betrag dieses Jahr übertrumpfen!

Das 100% vom Spendenerlös an die von uns unterstützten Charities gehen verdanken wir unseren fantastischen Charity BBQ Sponsoren! Herzlichen Dank an dieser Stelle an LinkResearchTools, SearchmetricsAKOM360, FutureAd, Yoast und!

Biete mit und sei am 23.September mit dabei!

Mindestgebot für ein Ticket sind 100 Euro. Alle Erlöse der Charity-Auktion gehen zu 100% an die von uns unterstützten Charities! 
Und so kannst Du dabei sein:

1. Schreibe eine eMail an
2. Dein Name & Adresse (evtl. Link zu Website / Blog / Twitter-Acc. / XING-Profil, wenn Du verlinkt werden willst – Mist wird nicht verlinkt)
3. Dein Gebot (mind. 5 Euro höher als das letzte Gebot auf der Liste – Gebote bitte nur in 5-Euro-Schritten)

Die 50 jeweils höchsten Gebote landen nach dem first-come-first-serve Prinzip auf der TeilnehmerlisteMan kann sein Gebot jederzeit erhöhen, oder eines der anderen Gebote auf der Liste überbieten. Einfach eine erneute eMail mit dem neuen Gebot senden!

Die 50 höchsten Gebote, die am 26.Juni um 16Uhr auf der Teilnehmerliste stehen bekommen ein Ticket für das SEOktoberfest Charity BBQ
Hierzu müsst Ihr den von euch gebotenen Betrag direkt an die Charity-Organisation spenden (ihr bekommt am Ende der Auktion eine eMail mit allen Details!) und uns bis zum 10.Juli den Überweisungsbeleg zukommen lassen. Selbstverständlich erhaltet Ihr von der jeweiligen Charity-Organisation eine ordentliche Spenden-Quittung! Fehlt der Überweisungsbeleg am 10.Juli rückt automatisch der nächste Teilnehmer von der Teilnehmerliste nach und bekommt das Ticket. Der Rechtsweg ist selbstverständlich ausgeschlossen.

Die Liste wird Montag-Freitag jeweils um 10 Uhr und um 18 Uhr aktualisiert.

Don´t blog – don´t tweet – don´t tell

Die wichtigste Regel beim SEOktoberfest lautet seit jeher -> “don´t blog – don´t tweet – don´t tell” – natürlich gilt diese Regel auch wieder für das SEOktoberfest Charity BBQ! Dafür gibt´s Tipps, Informationen und Anregungen, die ihr sicherlich auf keiner anderen SEO Konferenz bekommt!

Es sind nicht nur unsere 24 Experten, die das SEOktoberfest Charity BBQ zu einer erstklassigen Möglichkeit machen auf höchstem Level unter gleichgesinnten SEOs zu networken, sondern auch die 28 SEOktoberfest Teilnehmer, die ja immerhin 5.000 Euro für das SEOktoberfest Ticket bezahlen, haben allesamt Rang und Namen in der internationalen SEO Branche. Von Facebook nehmen bspw. der Director Growth Brian Piepgrass zum mittlerweile vierten Mal teil, oder auch Facebook Head of SEO Aniruddha Kortikar. Disney Senior SEO Manager Jeffrey Preston, US SEO Urgestein Bruce ClayCBS Growth Hacker Chris HedgecockTripAdvisor Vice President of SEO Luc Levesque, Builtvisible CEO Richard BaxterLinkedIn SEO Manager Zach Roth, Executive Director of Search & Social Media at ABC News John Shehata und natürlich auch viele deutschsprachige anerkannte SEO Experten, wie Christoph Cemper, Karl Kratz und Julian Dziki – alles Teilnehmer beim mittlerweile achten SEOktoberfest. Wo sonst kann man in so einer intimen Atmospähre mit so vielen international anerkannten SEO Experten fachsimpeln und sicherlich auch das ein oder andere Bierchen trinken – nur beim SEOktoberfest!

Gewinne ein Ticket für das SEOktoberfest Charity BBQ

Kein Geld für eine kleine Spende, aber Du willst trotzdem unbedingt beim SEOktoberfest Charity BBQ dabei sein? Hilf uns auf das Charity BBQ und die Charity Auktion aufmerksam zu machen! Blogge über das Charity BBQ und verrate uns in dem Post wieso gerade Du beim Charity BBQ dabei sein solltest! Unter allen Blog-Beiträgen verlosen wir 1 exklusivesTicket für das SEOktoberfest Charity BBQ! Der Gewinner wird ebenfalls am 26.Juni bekannt gegeben!

Ich hoffe, wir sehen uns beim großen SEOktoberfest Charity BBQ! Prost :)

UnGagged London & YoastCon #Recap

I haven´t done a lot of SEO conference recaps lately, but I want to tell you about two conferences I attended just last month, that you should definitely know about.

I´ve been travelling the international Online-Marketing & SEO conference circuit for well over 10 years now, and it´s quite interesting to see how the whole landscape has changed over time. I remember being totally blown away by the sheer size of the US conferences. My first "real" SEO conference must have been SES Munich 2003, which hosted probably just about a hundred savvy SEO professionals. No comparison to my first US conference experience, which has been SES San Jose 2005 – especially the infamous Google Dance (some pictures from 2005 & 2006). But the biggest show back in these days must have been SES New York, with presumably over 5.000 Online-Marketers and SEOs. I was truly impressed on my first trip to the Big Apple. I would have never thought, that I´d end up being a speaker at both SES San Jose and SES New York.

Another US conference, that I visited for the very first time in 2006 was PubCon Las Vegas (the one, when Danny Sullivan quit SES and went on to keynote PubCon). I even did a little movie which is still up on YouTube > PubCon 2006 – The Movie < although unfortunately I had to edit the soundtrack due to copyright concerns, so you can´t hear the interviews anymore… PubCon was very impressive at first, and I returned to PubCon six more times. These days it´s a lot different. SES has died and got replaced by a sales show for beginners. PubCon has suffered as well – it´s really sad to see what PubCon has turned into. They still have a couple of good speakers (and always very good keynotes), but a lot of the speakers don´t seem to really put a lot of effort into their performance. I have seen the same speaker presenting the same (!) presentation for 4 years in a row – that´s something I have only seen at PubCon so far. The venue and especially the food is absolutely abysmal – but hey, it´s Vegas – which is probably the only reason why still show is still around. Vegas is just great fun for a couple of days and the networking has always been good. It´s still sad to see, when people don´t really put much love into an event. You can see this especially with the traditional PubCon event, which used to be almost a whole day at a bar or somewhere else – something which everybody was looking forward to. These days it´s just a two hour "networking reception" in a lousy convention center hall… yeah, sounds as boring as it really is… #sad

I think it´s safe to say, that the BIG conference days are over. A lot of the old school conferences have turned into sales shows, where speakers also have to be exhibitors / sponsors – so no getting paid to speak, it´s the other way around: if you want to speak, you have to pay! A common practice I truly despise, since you´re not really learning anything – you´re just getting sales pitched all day long. It seems that only the SMX franchise has prevailed, who run quite al lot of quality conferences around the world. Danny Sullivan and his team just know what it takes to host a great conference!

But besides the SMX franchise, it´s the small, intimate shows, that really seem to be the future for this industry. Companies that don´t care about making money with those events, and really try to invite the best speakers on their stage. From bigger shows like MozCon, down to our SEOktoberfest event, which hosts only 50 savvy SEOs. It´s the intimacy that makes these events so successful. Last month I had the honor to keynote two new conferences that fall into this category – UnGagged London and YoastCon in Nijmegen.


UnGagged London was actually the 2nd show of the new UnGagged conference franchise, masterminded by Craig and Damian, who among other things run the BlackHatWorld forums. Their first show in Las Vegas end of last year was a huge success, so they decided to bring UnGagged to London – great decision :)

Unfortunately I could only be there for the first of the three days of UnGagged London, but I would have definitely loved to stay. The content was great, and since the motto is "ungagged" – everybody spoke freely and without fear of being quoted on the web – I just love conferences with a "don´t blog, don´t tweet, don´t tell" policy :)

I honor the code, so I don´t want to go into any details, but just the SearchBrothers Kas & Fili alone would have been worth the price of admission for me – they did a terrific session! But it weren’t only the speakers, the crowd was really great as well – probably a bit more people that engage in the black & dark arts in our industry, but definitely a high level of discussion during breaks and after the show! It was great hanging out with Joe, Irish Wonder, Judith, Loren (& family), Lukasz, Bastian, Derek, Aleyda and of course the one & only Jonny :)

UnGagged will return to Las Vegas this November – check out the impressive line-up. The always entertaining Mr. Shoemoney Jeremy alongside Rae Hoffman – both with no limits and no censorship – UnGagged style – I bet these both sessions alone will be worth the trip!


Almost five years ago, THE WordPress SEO Guru Joost de Valk started the company Yoast, offering website reviews and free plugins. Yoast’s core business was, and is, sharing knowledge and making it easier to create usable websites. Five years later Yoast has turned into one of the biggest WordPress plugin providers with 21 employees! To praise the past five years full of growth and experience Yoast decided to celebrate this milestone with a conference: YoastCon!

YoastCon was absolutely phenomenal! Great venue, fantastic speakers and a lot of little goodies :) I must admit – before YoastCon I had never heard of any of my co-speakers, which is probably because they were coming from different areas of our industry. I just love to see new speakers that are on top of their game – always so much to learn! Chris Lema was my absolute favorite – he delivered a fantastic talk – great storytelling! His motto: "Hope is not a strategy" got stuck in my head :)

Karl Gilis, a conversion optimization specialist from Belgium and Tony Perez, a WordPress security guru from San Diego, also delivered great engaging talks, with lots of actionable advice. YoastCon attendees definitely got their money’s worth! You can check out the Live Stream of YoastCon on YouTube – unfortunately there are about 200 slides missing from my 444-slide #SlideStorm about the "Rise of the Machines", but I hope it´s still worth your while :)

I really hope this wasn’t a one-time event! I´m sure most of YoastCon attendees would love to come back again next year – I know I would! I would love to see YoastCon become a regular conference – I would definitely be back (if invited back…) :)

A big thanks to Joost and his fantastic team – Team Yoast rocks :)