Marcus Tandler | Mediadonis | Just another Online-Marketing Superhero
 

Archive for Mai, 2008

eBay starts on PepperjamNetwork

I´ve been waiting to blog this for a week now, and now it´s finally official -> eBay starts exclusivly on PepperjamNetwork!
If you remember eBay just terminated their program on CJ (I still love you CJ… :-) …), claiming to be running it inHouse now (which could have major implications on the german market, especially for Affilinet). And now they´re launching it all over again at another network (althought it´s just meant to be “supplemental” to their new inHouse program, it´s still pretty huge they now partner with another network again!). Nice catch Kris!!

I also like the new payout model Pepperjam announced:

Monthly winning bid revenue tiers

Total winning bid revenue generated % of Revenue
$0.00 – $99.99 52.50%
$100.00 – $4,999.99 57.50%
$5,000.00 – $199,999.99 60.00%
$200,000.00 – $699,999.99 65.00%
$700,000.00 – $2,999,999.99 70.00%
$3,000,000.00+ 75.00%

Monthly new active users (ACRUs)

Total ACRUs recruited Compensation per ACRU
0 – 49 $26.00
50 – 1,999 $29.00
2,000 – 29,999 $31.00
30,000+ $35.00

Good Stuff! And if I´m not mistaken, that´s a even slightly better payout than at their inHouse program, right?
Again -> nice catch Kris :-)

You can read more about it here

I got my ass kicked again!

I uploaded a video right after CAP Spring Break, but totally forgot about to blog it…
It´s Round 2 in the eternal BlackHat vs. WhiteHat Battle – or in other words Bob Rains beating the shit out of me again (you may remember Round 1 at the lobby of the Grand Hotel Krasnapolsky in Amsterdam last year), so I guess its 2:0 for Bob… :-)

I should start picking of people my size for a change (which is hard apparently due to my napoleon´esque height :-) …). But I won´t give up – Round 3 is coming soon big fellow :-)

Asskicked

Oh, and while you´re at it checking out YouTube – check out the first episode of Bob´s cheezy pickup lines!

It´s amazing, but apparently cheezy pickup lines are still working, as shown in the example above! Here´s the line:

Did it hurt” – “… when they took away your wings, cause you must be one of gods angels

But my favourite one (which I unfortunatly didn´t catch on video) was definetly:

Are you a booger?” – “cause I pick you” LOL :-)

Uh, and congratulations to the Typo-Domain Contest Winners:

Honourable mention goes to Lorenz of Sheng Fui, who didn´t register a domain (as far as I know), but wrote a pretty funny eMail.

Der freundliche Domaingrabber

OH MEIN GOTT
Heute morgen habe ich eine eMail bekommen… ufff… ich muss mich erstmal sammeln, so lustig ist das…
Ich habe tatsächlich mitten in der Mail meinen Kaffee über die Tastatur gespuckt, so verblüfft war ich über die Dreistigkeit des Mail-Schreiberlings.
Habe die Veröffentlichung gerade mit meinem Anwalt besprochen, denn sowas will ich euch selbstverständlich nicht vorenthalten :-)

Hier die Mail:

Hallo Marcus,
seit der ersten Folge von Deinem/Eurem Podcast bin ich noch immer ein eifriger Stammhörer. Es ist echt super von Euch, dass Ihr Euer Wissen auf diese Art weitergebt.
(…)
Nun wende ich mich in einer anderen Angelegenheit an Dich:

Meine Freundin (29 Jahre) hatte schon sehr früh ihren Sohn (morgen wird er 12) bekommen. Sicherlich hat er Ihr viele schöne Momente bereitet, jedoch mußte Sie in den letzten Jahren auch auf viele Dinge verzichten.
Nun ist es ihr großer Wunsch, an einem sonnigen Strand in den USA zu heiraten. Da auch ich sie heiraten möchte, möchte ich ihr den Herzenswunsch erfüllen und die Hochzeit in den USA ermöglichen. Leider fehlen uns aktuell die finanziellen Mittel, so dass die Reise in die USA mit Hochzeit wohl nicht möglich ist.

Da wir jedoch schon in den nächsten Monaten heiraten möchten, werde ich wohl meine “Schätze” opfern müssen. Hierunter fällt eine Internetadresse, die Dich vielleicht interessiert: www.seo-fm.com

Eigentlich wollte ich mich nicht von der Adresse trennen, immerhin ist sie etwas ganz besonderes. Wenn Du mir eventuell einen guten Preis für die Adresse machst, dann würde ich sie Dir verkaufen. Wenn Du mir sogar einen sehr guten Preis machst, dann bin ich Dir einen großen gefallen schuldig. (das bin ich Dir dann natürlich so oder so ;-) )

Über eine positive Nachricht mit Preisvorschlag würde ich mich sehr freuen.
Viele Grüße

BITTE WAS???
Ein Domaingrabber, der mit Freundlichkeit punkten, und von uns seine Hochzeit finanziert haben will? Als würden wir ihm für diese (meiner Ansicht nach) mehr oder weniger wertlose Typo-Domain jetzt nen fünfstelligen Betrag in den Arsch schieben… ?! Sach ma, geht´s noch? Wie kann man denn bitte so derartig dreist sein?

Aber natürlich soll er dennoch ein Hochzeitsgeschenk bekommen -> wir schenken wir ihm diese Domain, und werden sie uns nicht über den Rechtsweg holen (ach komm, wir legen auch noch nen Link obendrauf -> seo-fm.com) – herzlichen Glückwunsch :-)

… zwar schade, auf diese Art einen Stammhörer zu verlieren, aber soviel Dreistigkeit muss einfach gebloggt werden :-)

Ok – machen wir einen ganzen Wettbewerb draus -> wer registriert sich die lustigste Tippfehler-Domain.
Mädiadonis.net oder seoefem.com – nur um euch ein paar Ideen zu geben. Der lustigste Tippfehler mit ähnlich lustiger Mail gewinnt einen Link :-)

ASOP champion!

The first annual Poker Affiliate Conference and CAP Spring Break in beautiful cyprus have been a total blast! Great people, great conference (thanks again to Michael for the great moderation of our panel – definetly one of the better ones we ever had!) and just a fuckload of partys going on – mix it all together with a great venue, 30 degrees of sun-shiny weather (again -> celsius not fahrenheit … :-) …) and a freaking sunburn, and you got yourself 4 days of the greatest networking event there ever was! Jeremy and Greg have really done a great job – thank you so much guys!

But the best news is still to come -> I am the new ASOP Champion!
The first ever grueling 3-day ASOP Poker-Tournament, and I walk away with the 1st price – a seat in the WSOP Main Event worth 10.000 dollars (which I actually already have, but there are quite some other events I may use the money for…) and the covetted ASOP Champion diamond bracelet, which is also said to be worth about 10.000 dollars – WHOA! Great new pimped bling-bling for the Mediadonis :-)

CAP Zypern Pic 4

Well, it´s actually pretty stupid, playing a poker tournament for 3 days, while its a sunny 30 degrees outside, but who would have thought I´d really be the last one standing?

Here are some more pics from CAP Spring Break:

CAP Zypern Pic 5
CAP Zypern Pic 6
The Godess of Affiliate Marketing Carly of PokerStars, me and Bob sporting The hand of God

CAP Zypern Pic 7
Michael, The Tiger-Pawn, Caselli fighting Becky

CAP Zypern Pic 8
Raymond of Poquer777 sure knows how to live!

CAP Zypern Pic 9
Yvette from CAP

CAP Zypern Pic 10
Margaret of PKR

CAP Zypern Pic 11
CAP Zypern Pic 12
Mighty John Dang and the Master of alll Casino Affiliate Programs J.E. with their very own Edward Scissorhands impression

CAP Zypern Pic 13
WSOP Bracelet winner & poker legend David, Devilfish, Ulliott

CAP Zypern Pic 14
Two SEO-idiots and a boombox – that´s how we roll

More pics? Try myFlickR

Greetings from Cyprus

Greetings from CAP Spring Break in beautiful Cyprus!!
29 degrees (Celsius of course…), sunny & just a freaking blast!
Unfortunatly the internet-connection is so slow, that it´s almost impossible to even check your eMails… but nevertheless, here are three quick pictures I took today – as you can see Let´s make it awesome Bob (the SEO formerly known as EverestPoker Bob… :-) …) is here too! Great times!

CAP Spring Break Zypern Pic 1
CAP Spring Break Zypern Pic 2
CAP Spring Break Zypern Pic 3

This & That

A few quick things, I would like to redirect your attention too…
First of all -> Happy Birthday Jeremy!! You don´t know who da hell I´m talking about – don´t worry, him and his congenial partner Greg of PokerAffiliatePrograms will be on our Webmasters on the Roof show next week live from CAP Spring Break in beautiful cyprus! Yeaw!

The other Jeremy aka ShoeMoney asked quite a bunch of people “What is your definition of SEO” – my answer was “The practice and methods of improving a website´s ranking in the organic results of searchengines.” – any german defintion anyone? With SEO getting mixed up sooo often in german internet-wannabe magazines & newspapers it would be kinda cool to find a good german definition actually!

And my good buddy Sebastian got some nice pics of a real killer-map-application (called Edushi) – sweet!!

Why I sound so happy today? I bought myself a new watch! The iF product design award winning & watch of the year 2008 Porsche Design´s P6750 Worldtimer – I love it!! I was actually never a big watch guy, but this baby freaking rocks!

Two quick book tips

SEO BookMy good friend Kris, King Pepper, Jones of Pepperjam recently wrote a book on SEO called “Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing” – and it finally hit the shelves!

Inside the cover you can read me say about it
This book provides valuable information on search engine optimization and Internet marketing from one of the thought shapers of the business. Kris Jones offers specific instructions on how to improve your Web site ranking through proven strategies in SEO and social media optimization.

And in less formal talk -> it freaking rocks! I´m really not that big a fan of SEO Books, since once they´re out, they´re most of the times already outdated… there´s just no single good book on SEO out there, I´d seriously recommend. Especially with so much great blogs out there, who cover the topic way better then any book! Well, up until now, cause Kris really managed to write a great book! He gives hands on advice on how to

- Analyzing your competition
- Researching and analyzing keywords
- Developing your link building skills
- Settung up blogs and communities
- Using Google Analytics
- Networking with Facebook and others
- Boosting traffic with Digg and StumbleUpon
- Setting up PPC campaigns
- Discovering ways to monetize your traffic

and much more… and all in a great really visual approach! Lots of screenshots and exact how to´s make it pretty easy to reproduce the learned stuff. It goes from pretty basic to more advanced stuff, and I think even advanced SEOs can still pick up some valuable tips along the way. I really enjoyed it! It´s only 30 bucks (thanks to the dollar only 21 euros over at Amazon.de), so give it a try!

And another book tip -> Philipp Lenssen of Google Blogoscoped (who was actually on one our earlier shows of seoFM 1 1/2 years ago) just wrote a book for O´Reilly on Google Apps Hacks (here´s the site) – didn´t have the chance to read it yet, but I´ll definetly check it out – and so should you :-)

My name is Earl

I actually didn´t wanna blog any pictures of my assistance at Münchner Tafel within the scope of my SEOs for Charity project, since it´s not meant to be a PR stunt, and I also don´t want to expose anyone in need. But I got some great pictures out of it, where there´s just staff, so I guess it´s alright to give you guys a little peak at what I did last week.

It has actually been one of the hardest weeks for me, working hands-on (and not just on a computer keyword) from 6.30 till late in the evening, carrying boxes and stuff makes you be thankful about your real day job! But it has really been one of the most rewarding experiences I ever had, and so I decided to not let it stop here! I´m now an official volunteer, and will be working every once in a while (right now I´m planning on working one day every 2 weeks, just depending on my travel-scedule)! I also donated 2.000 euros to the Münchner Tafel, since I know the money´s really going right where people need it!

I know, some of you guys will say, that you´d love to do something like this too, but you´re just too busy or whatever… I made the same excuses (and to be honest, it was really hard, coming home after such a hard day, and still be sitting in front of your computer for a couple of hours!) – but in the end, you can come up with lots of excuses, but you can also just get your but up :-)It´s really worth it!
… and you´ll probably love it just like I did!

Münchner Tafel Pic 1
My driver Reiner and me – and yes, on friday I was in charge of giving out candy & chocolate – you can tell I was the most popular that day (especially since I was standing right after the vegetable section … :-) …)

Münchner Tafel Pic 2
Münchner Tafel Pic 3
Münchner Tafel Pic 4
Münchner Tafel Pic 5
Did you know – the Münchner Tafel helps about 16.000 people every week! Still not enough…

Münchner Tafel Pic 6

Uh, and don´t forget about me being in Darmstadt tomorrow -> that will be a fun event! See ya tomorrow!

Speaking at SES San Jose

SES San Jose LogoI actually didn´t want to do any more speaking engagements this year, since 13 is really a f***ing lot (and a jinxed number too… :-) …), but SearchEngineStrategies San Jose is really a no-brainer, I´m pretty honoured to be finally speaking at the prime event of the searchengine marketing sphere! When german friends ask me about, which international event they should attend – SES San Jose is always my first pick, since it´s not only a great conference, it also comes with the one-and-only Google Dance – which is by far the best conference party there is! It will be my 4th Google Dance this year, and it´s always a great feeling to be partying at the GooglePlex! So if you´re planning on going to an international SEM event – join us at SES San Jose – you´ll love it!